Headquartered in Mobile, Alabama and formed via the merger of Red Square and Foundry, Good Giant is a full-service, integrated marketing agency primarily serving the casino industry. The Company’s marketing offerings span multiple categories including traditional, web/digital, creative, public relations, and media purchasing. Clients largely consist of land-based tribal and commercial casinos with affiliated hospitality offerings, in addition to a diverse array of non-gaming clients across various industries such as healthcare, finance, technology, sports & entertainment and consumer products.

Merit invested subordinated debt and equity, in partnership with both management and an independent sponsor, in support of the acquisition.